LFG: Investor Advantage Brochure
"Lincoln Investor Advantage" is Lincoln Financial's first product launch in almost twenty years! The Annuity Marketing Team wanted to employ a new look for this particular product launch and push the Lincoln brand towards high net worth investors. I led a small team of creatives and worked closely with Editorial, the Annuity Marketing team, and the Branding department to design and look and feel that the everyone would be comfortable with. I also led brainstorming sessions for the look and for the product name.